top of page


We love sharing our passion for cruelty-free beauty and holistic hair health with the world. Would you like to collaborate with us? Reach out to our Press Manager by clicking the button below.

Latest News

Featured on Gulfshore Life


At Naples’ iN’Dulge Treatment Bar, clean beauty and social media-ready hair go hand in hand.


Growing up in Tijuana, Mexico, Norma Long watched her mother work as a natural healer in a town where there weren’t many medical doctors. Using botanicals from a backyard garden, she’d create medicinal remedies to treat locals’ ailments. 

Featured on eBella

Women to Watch- July 2022
Screen Shot 2022-09-04 at 3.17.42 PM.png
bottom of page